About

D3SI aims to be the leading desi online fashion store in the UK.

The idea behind the D3SI brand was conceived in 2004 over a samosa and mango lassi in a restaurant in Southall Broadway. We were inspired by Bollywood, cricket and all things desi.

We hope that our D3SI products add some garam masala into the world of Asian urban fashion, by providing quality products at reasonable prices.

In 2005, (again in a Southall restaurant), we created our ‘Shades Of Brown’ label which thought over whilst eating a pakora and another helping of mango lassi.

The ‘Shades Of Brown’ label represents another D3SI objective, which was to be strictly non-biased towards any particular culture, country, religion or political parties.

Hence, we are all different shades of brown.

In 2006, we came up with ‘D3$I Donations’ where the customer could specify a charity for D3SI to make donations to (after spending £20 or more). We just happened to be in Southall at the time!

Our waistlines have grown over the last few years and we really need a low fat mango lassi recipe!